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International Gemological Institute (IGI) conducted a seminar entitled 'Know your Diamonds' for consumers invited by Avid on 11 July 2012, at Vinoteca, Worli. AVID conducts comprehensive lifestyle courses and events, spanning across Culture & Heritage, Arts, Literature, Music/Dance/Theatre, Interior & Architecture. Delivered by experts from India and abroad, these workshops are a mix of theory & practical's that summarizes the essence of the AVID Experience. International Gemological Institute established a consumer initiative aimed at educating the members of AVID about diamonds in general and the 4 C's in particular. The participants were also extensively briefed on value of a diamond, basic valuation of diamonds, diamond certification, and the vitally important role it plays in maintaining consumer confidence.

On this occasion Ramit Kapur, GM IGI expressed, "The consumers today need transparency and accurate information in order to purchase diamonds with more confidence. We are thankful to Avid who takes these initiatives to invite IGI to educate consumers through interactive seminars.

The seminar covered the diamond '4 C's' (Clarity, Cut, Color, Carat), and the effect the 4C's have on the price of diamonds. The seminar also went into greater detail on the necessity and benefits of diamond and jewellery certification.

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