identifying synthetic diamonds

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detecting synthetic diamonds

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DAMAS WITH GIA FOR SPECIALIZED TRAINING ON 'IDENTIFICATION OF SYNTHETIC DIAMONDS'

Damas, the region's leading international jewellery and watch retailer, has recently collaborated with the Gemological Institute of America (GIA) to conduct a specialized training program on the 'identification of natural and synthetic diamonds'. The two-day program for selected Damas staff in the UAE provided training on the methods of identifying natural from synthetic gemstones, including stones that are made using new sophisticated technologies. The advanced training program builds on the existing knowledge base of the employees to make them highly trained in this subject.

"Based on market trends, we identified a need for our staff to be well trained in identifying natural and emerging forms of synthetic diamonds," said Anan Fakhreddin, CEO, Damas. "As the region's leading jeweller for more than one hundred years, Damas has built its name on trust, so having professionally trained and knowledgeable staff reassures our customers, and at the same time gives us a strong edge in the market. Our product and sales teams already have the knowledge, equipment and experience to identify real and synthetic diamonds; however this latest training expands their knowledge base and ensures a high level of excellence and quality that Damas is renowned for."



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