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The show must go on The Singapore International Jewellery Show saw a mix of happy and sad faces, as it helped few get good business while others were disappointed. But the bottom line was that it was a good show on a broader note.

He Singapore International Jewellery Show which was held from July 12 to 15, garnered a mixed response from patrons and visitors. `Overall a good show'—was the common perception at the eighth edition of recently concluded event, which was held at Marina Bay Sands. Since its inception, the event has registered itself as an important date in the calendar of jewellery industry people.

This year, the theme was "Glittery inspirations by culture and heritage". Living upto its theme, the SIJS housed 205 exhibitors from 22 countries, with five national pavilions, namely Cambodia, Hong Kong, India, Singapore and Sri Lanka.

From India around 22 stall holders displayed their products. While some of them were happy with the response they received, a few of them were not so happy, because of the cold response and comparatively lesser crowd. The first timers in the show were of an impression that it would need them two to three years to get themselves noticed in a new market. "Apart from the business, it is also about the personal relation here. If people know you, they buy your product. The underlying fact is that trust is build with time. While trust increases your responsibility, it also earns you a loyal customer," said an exhibitor.

Apart from business, the event was packed with various stage activities, including talks        from industry professionals, live demonstrations on jewellery making and more. One of the most awaited part of the show was the fashion shows, which was held every day, displaying precious jewellery from the leading exhibitors.

DeGem, a leading jeweller, stole the show with dazzling display of a rare 99-carat Sapphire, whose brilliance and clarity earned praises from the experts in the jewellery industry. The blue sapphire captured the curiosity of all the buyers and visitors, many of whom came forward merely to catch a glimpse of its unrivaled glamour and beauty.

The exhibition showcased master pieces by famous artist Thomas Diego Armonia, who, illustrated heritage and cultural elements in his new series of artwork that drew appreciation from varied quarters. "The SIJS has developed from a homegrown name to a reputable label within Singapore's jewellery marketplace," said Edward Liu, managing director of Conference and Exhibition Management Services Pte Ltd, adding, "It boasts of a higher percentage of renowned jewellery brands from the region and beyond. This has re-affirmed the international status of the show."

With 21,920 local and international visitors, the SIJC 2012 managed an actual and projected total sale of S$103.6 million. This turns out to be a significant increase of 26 per cent over last year's sale figure. The glitzy presentation netted a whopping $25.1m sales on-site, another $69.9m under negotiation and an estimated $8.6m to be made within the next 12 months.

The event, once again, affirmed that it happens to remain a market for consumers and is not only for the wholesalers. This was evident from the fact that the sellers realised that goodwill is a must in order to maximize profits and they were seen working towards it.

The show's popularity saw a hike, as people took interest in exhibiting and doing business through the show and consider it as a platform for some serious business and an opportunity to get noticed. The focus towards the consumers did disappoint few exhibitors, who had come especially to find wholesalers, ironically, there not too many customers this year. But whatever the turnout was did help the event to stay afloat and maintain its mark as an important jewellery show.

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